WellSpan names Roderic Olvera Young Senior Vice President and Chief Marketing and Communications Officer
York, Pa., Oct. 19, 2026 (GLOBE NEWSWIRE) -- WellSpan Health today announced that Roderic “Roddy” Olvera Young has joined the organization as senior vice president and chief marketing and communications officer.
Young brings extensive experience leading marketing, communications, brand strategy and digital transformation efforts for nationally recognized health care and academic institutions. He most recently served as a senior advisor with Andersen Consulting, focused on health care and life sciences brand, marketing, digital and communications strategy. Previously, he served as chief marketing and communications officer and vice president at Boston Children’s Hospital, where he led brand, communications, marketing and digital engagement strategies for one of the nation’s leading pediatric health systems. Prior to Boston Children’s, Young held senior leadership positions at Dartmouth Health and Dartmouth College and previously served in communications roles with NASA and the United States Congress.
In his new role, Young will lead WellSpan's marketing and communications functions, helping advance the health system's brand and reputation, strengthen engagement with patients, consumers and communities and further position WellSpan as a trusted partner in delivering high-quality, accessible care. He will also support efforts to elevate WellSpan's strategic priorities, strengthen external relationships and connect marketing and communications initiatives to organizational growth and mission impact.
"Roddy is an accomplished leader with a proven ability to strengthen brands, build trust and bring organizations together around a shared purpose," said Cindy Fruitrail, executive vice president and chief strategy officer, WellSpan Health. "His experience leading communications and marketing for some of the nation's most respected institutions, combined with his collaborative leadership style, makes him an exceptional addition to our leadership team."
Throughout his career, Young has helped organizations strengthen reputation, modernize digital capabilities, improve stakeholder engagement and leverage data, research and customer insights to support strategic growth. He has led multidisciplinary teams through periods of transformation and change while serving as a trusted advisor on executive communications, reputation management and crisis communications.
"I am honored to join WellSpan Health and excited to be part of an organization that is deeply committed to improving the health of the communities it serves," said Young. "I look forward to partnering with leaders and teams across the organization to strengthen our brand, elevate our story and help more people understand the meaningful difference WellSpan makes in the lives of patients and families every day."
To learn more about WellSpan’s leadership, visit https://www.wellspan.org/About-WellSpan/Leadership-and-Advocacy
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Ryan Coyle WellSpan Health 7178513151 RCoyle@WellSpan.org
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